Formland – The Danish Interior Design Fair + Why I am Going (again)

First on my fair again next year is Formland, the bi-annual Danish interior design fair in Herning. The spring edition takes place January 30 – February 2. The fair is the Danish interior design event attracting both local and international buyers. It is a great source for deciding and forecasting upcoming interior design trends – and a great place to meet a lot of different upcoming and leading brands.

Book your tickets to Formland here. Purchase tickets before Dec 12 to get the discounted price, only DKK 50. Please note that this is an industry event so only those who can provide a CVR (tax number) can attend. 

Creators
Community

Many great entrepreneurs have started their journey here including Morten Sørensen from ISH Spirits and Harald Hermanrud with his award winning shelving system.

There is a ton of interior design and furniture brands on display. You’ll find the bigger Danish brands such as Broste and Woud, but the best part is that there is a lot of smaller Danish producers such as Form & Refine, Runewood, and Kodanska. It is always such an inspiration to see and visit the proud brand owner showing of their latest, often handcrafted, creations.

Trend zone

Paid partnership with Formland. Thoughts and opinions are 100% my own. Thanks for supporting collaborations that I am excited about and that have kept Bungalow5’s doors open.

Brands

I will be attending
and reporting on Formland. If you are there too, come say hi – or keep an eye
out for my on-site coverage on Instagram and of course my post-fair feature once
I am back in Copenhagen.

The key
here is to showcase talent, creativity and entrepreneurship. Formland gathers
the most talented entrepreneurs from Northern Europe at the pulsating startup
event Creators Community. 

The fair
focuses mainly on Danish design, interior, and even food. Among the 300+ brands
exhibiting you’ll find both large and small brands, and they even give lots of
floorspace for upcoming talent. The layout of the spacious fair is perfect,
which gives you plenty of space to walk around and you really never feel overwhelmed,
which is the case at so many other fairs.  


I am always massively impressed by the different trend zones, once again it will be the very talented women Mille Fly and Sofie Helsted, Studie Flyhelsted, who will be the creators of this seasons trend zone. The trend zone called ‘The Art of Living’ will reflect the art of being human, and showcase three different abstractions of the home , where ‘to live’ and ‘to be’ sustainable are merged into one kind of lifestyle.

My Thoughts on Black Friday (+ Guide to the Best Interior Deals)

Other
brands are riding the “we plant trees to save the world” wave. A Danish interior
brand Sofacompany is telling in their latest press release that they want to be
leading in sustainability and claim to plant 250.000 trees in Kenya before the
end of 2020. Obviously, I have no idea how many trees is used to produce a
couch, but I am sure it is more than the 5 the plant for each sold couch. 5
trees probably aren’t enough to make the carboard boxes the couches are delivered
in.

Lately some
brands have dissociated themselves from having massive sales, claiming they are
all against big sales, that people shouldn’t overconsume, all while they try to
mislead us all with their greenwashing ideas. For years Danish fashion brand
Mads Nørgaard gets attention with claiming Black Friday is straight up
disrespectful to their customers and nature. We all know that the fashion
industry is one of the worst when it comes to CO2 emission. The funny thing is
that just a few days later they advertise their sales.

Black Friday is perfectly ok, as long as you make a list of things that you actually need – and stick with it. Here is my list of the best interior and home décor sales this week.

By all
means am I against overconsumption and I love initiatives to make the world a
better place, but don’t make Black Friday the big sinner and please stop with making
yourself look good while trying to shame people who are looking to save a few
bucks.

// Affiliate links all marked with *//

Black Friday
was originally started in US and has slowly been introduced all over the Western
World the last few years. We have all seen the horrific videos from massive
department stores, where people literally fight over 2000” TV. It’s both very fun
and very tragic at the same time.

I always
keep a wish list of things that would be nice to have, but also things I don’t need
right now. If I see it on sale, I get it. I don’t see that as overconsumption
at all. Black Friday is for me the perfect opportunity to get the things I’ve wanted
for a while. Be prepared, do your research and don’t let the “deals” sway you,
just because something is marked half price, it isn’t always the truth. Lots of
retailers will actually put the price up weeks before BF to make it seem like
you are doing a good deal, but in reality, you are just paying the same price
as you could have weeks before.

  • Score 20% off your order at Rough Linen. Offer is valid now through Sunday, December 1.
  • All week, Amazon* if offering discounts across their site, great place to find your new gadgets.
  • November 27 through December 2, Jotex* is offering up to 80% off with new deals every day.
  • Get 20% off site wide on orders at Parachute*. Offer starts November 28 and runs through December 1.
  • 20% selected items during Arket* color week, adding new items to the sale every day.
  • Interior online store TrendyLiving* offers 20-60% on 3000 interior products.
  • From Black Friday through Cyber Monday, HAY* customers will receive 20% off their order, plus free shipping on all accessories, furniture, and lighting.